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As well as workshops, meetings and speeches, this mammoth multi-venue event also saw a series of excursions and luxury VIP dinners held at venues all across the city and beyond - including desert safaris and exclusive use of the Aquaventure Water Park. With more than 3000 guests on the move at any one time, the MIE team worked closely with the police and RTA to guarantee smooth arrivals and departures, whilst the hand-selected drivers for the 100 luxury coaches, and 150 off-road vehicles required to transport them, practiced repeatedly on alternate routes, with contingency plans in place to cover any eventuality.

After three days spent exploring this beautiful city, the rally culminated with the annual Chairman’s Party, held this year at the renowned Jumeirah Beach Arena, which saw the companies logo projected onto the side of the iconic Burj Al Arab, followed by fireworks and a sensational sunset meal of seared tuna, citrus poached seafood, smoked and sticky ribs and a decadent selection of local and international deserts, all served on a warm Dubai evening at one of its most iconic locations.

Impact

After a year long labour of love by the Arabian Adventures MIE team, Forever Living’s owners, guests and VIP’s enjoyed a three-day series of unforgettable events and experiences in one of the world’s most beautiful cities.

 

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“I have been lucky enough to work all over the world, my experience with Arabian Adventures MIE has been fantastic, they’re a great destination management company and they have really helped us with realising our vision, they really care and their attention to detail is phenomenal".

Nick Woodward-Shaw
Vice President of Global Events Forever Living