AA_Canal_W4A4656 - Hero
What’s New

Ever-changing, always welcoming

Iconic, man-made islands, the tallest building and some of world’s finest restaurants, hotels and conference facilities, the UAE always has something new up its sleeve.

Al Seef 1
Al Seef 2 (1)

Al Seef Hotel by Jumeirah  

Once home to merchants, weavers and pearl divers, the Al Seef Heritage district has quickly become of Dubai’s most charming areas, full of boutique shops, cafes, and restaurants, linked by waterside boardwalks and the winding pedestrian alleyways known as Sikkas. To this bustling destination can now be added one of the city’s most unique and highly anticipated places to stay, the Al Seef Hotel by Jumeirah.

 Built across 22 traditional, Arabic bayt homes, this 200 room boutique hotel, sets a new style for the city, offering an authentic Arabian experience at an affordable price. As well as traditional woven fabrics, wooden beams and shaded courtyards, the hotel also offers some remarkable touches, like local, handmade toiletries that include an exfoliating ‘Seven Sand’ soap drawn from each of the seven Emirates.

The AA MIE team also had the chance to meet the head chef in the Al Seef’s all-day dining restaurant where he shared some of the traditional recipes set to feature at their lavish breakfast, including a delicious camel milk smoothie and rich date syrup.

Click here to learn more

Drift (1)

DRIFT Beach Club 

Adding another stylish addition to Dubai’s growing stable of bespoke event venues, Drift Beach Club opened this month at the One and Only Royal Mirage.

Set on a kilometre-long stretch of picture-perfect beach and featuring a stylish restaurant that uses only the finest organic ingredients, Drift Beach Club is ideal for large groups looking for a versatile event venue - whether its a cocktail reception for up to 500 or dinner for 150. As well as lush landscaped gardens, a gorgeous infinity pool and live cooking stations that make the food part of the action, Drift is also home to one of the best sunset spots in the city, perfect if you’re looking for a sociable evening under the stars or endless ocean views.

Click here to learn more

Luchador (1)


Set to be one of the city’s coolest settings and ideal for those looking to do something a little different with their event, this newly opened Mexican Cantina on the 11th floor of Aloft the Palm, offers a light-hearted space that never takes itself too seriously - except for its incredible view, that is.

As well as the wall of brightly coloured Lucha Libre wrestling masks that greet you on arrival, there’s also a sea facing outdoor terrace and food that’s as lively and bright as the décor, based on the traditional flavours of Mexican street food, with an emphasis on freshly caught fish.

Best of all there are two alfresco areas for special events, each holding up to 50 people with a private bar and views across the city skyline that include the iconic Burj al Arab and the world’s tallest building, the Burj Khalifa. 

 Click here to learn more


Oman 5
Oman Team (1)

No substitute for first-hand experience ...  

What leaps to mind when you hear the word Oman? Is it cliff-lined harbours and marble mosques? Ancient fortresses emerging from a rolling desert?  Maybe it’s the mouth-watering food, its 1,700 kilometres of incredible coastline, or the history and romance of one of the oldest civilisations in the world?

Whatever it is, Oman has been captivating travellers for thousands of years, and with the Sultanate increasingly on the world radar, particularly when it comes to special events, we wanted to know why. So, as we would never recommend anything we hadn’t experienced ourselves – whether its a hotel, a restaurant, or an entire country - we sent some familiar faces from the MICE team out to explore this mysterious land, and asked them, what really makes Oman so special?

Here’s what they told us.


Secret Beach

There were so many great moments, but the most special had to be the Via Ferrata – a protected climbing route that followed a series of ladders, steps and platforms along the cliffs and across plunging gorges, all with an endless view of the mountains and valleys below. Nicole Dittrich

One minute Oman feels remote and magical, the next you’re wandering a bustling souk, or the waterside cornice in Muscat, then you’re standing on a never-ending beach with not a soul in sight. Wherever you are, you always feel safe and at home, and I can’t wait to go back for more. Luca Ferraris

What will I always remember? Seeing a pod of dolphins play close to the shore, the peace of the mountains and the silence of the desert and those beautiful, magical wadis, but I always find myself coming back to the people. They’re just so friendly and passionate about their country, and always excited to share their stories and memories. Wilma Colaco

Oman Yoga

Every time I think about Oman I get goose bumps. It’s just so beautiful and welcoming - but one memory does stick out. We were exploring a Bedouin village when the town’s matriarch appeared and invited all twenty of us into her home for sweet dates and Arabic coffee. It was an unforgettable experience and truly priceless. Simone Bourne


There’s just so much to see - desert, beaches, remote wadis filled with emerald green water, but the absolute highlight for me had to be sunset over the Jebel Akhdar Mountains – just breath-taking. Maialen Mace


It feels like a hidden gem and what you can experience in just a few days is incredible – from the dunes of the Wahiba desert, to the rugged coast around Muscat, all of it unspoilt, untouched and natural. It left me feeling so relaxed and peaceful, yet there’s still so much more to discover. Hernan Ortiz


Drinks on the yoga deck, the amazing scenery, the welcome you get from the locals, Oman is unlike anywhere else in the world, and I have so many wonderful memories, but in particular watching the sunrise over the Wahiba desert from the top of a dune and seeing the sand change through a hundred different shades and colours. Ioanna Stogiannou


What will I always remember? Seeing a pod of dolphins play close to the shore, the peace of the mountains and the silence of the desert and those beautiful, magical wadis, but I always find myself coming back to the people. They’re just so friendly and passionate about their country, and always excited to share their stories and memories. Wilma Colaco


Where to start? Taking a yoga class in the mountains, the fresh air on a walking trail through untouched countryside, the way the Omani’s find so much joy in life - it’s just so unspoilt and genuine, and that’s a hard thing to find these days. Innes Des Castro Viegas

Site Award 1
Forever Living 7


We are very proud and excited to announce that SITE - The Society for Incentive Travel Excellence has awarded Arabian Adventures Meetings, Incentives and Events the prestigious Crystal Award for Excellence in Incentive Travel for the Middle East and Africa 2017.  

This is considered one of the highest honours in the incentive travel industry, the Crystal Award was created to recognise companies that set a whole new standard by providing a truly exceptional experience for their guests – and was presented to us for our work on the Forever Living Global Rally 2017.  As an award of this scale will no doubt raise the profile of the UAE considerably as a safe and exciting destination for Meetings, Incentives and Events, we wanted to give you the time and information to take advantage of the amazing opportunity it represents when presenting it to our clients.

 Click here to watch the case study video