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What’s New

Ever-changing, always welcoming

Iconic, man-made islands, the tallest building and some of world’s finest restaurants, hotels and conference facilities, the UAE always has something new up its sleeve.

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Jumeirah Beach Hotel Refurbishment 

Following its 20th birthday earlier this year, the iconic, wave-shaped Jumeirah Beach Hotel has been undergoing a top-to-bottom refurbishment and the results have finally been revealed.

Inspired by sea, sand and nature, the famous lobby atrium has been made lighter and airier to make the most of the wonderful views of the Burj al Arab, and now features a wave-affect wall and hanging art installations designed to capture the feel of sunlight on the water.

 The venue’s famous restaurants, meanwhile, have also received a full refresh, including La Parilla, Uptown Bar and the award-winning gastropub, The Dhow and Anchor, whilst Kitchen Connection (formerly Latitude) has received a sleek marble finish throughout. Some things, however, are guaranteed to remain the same, including the sensational level of service and the lush green JBH Arena event space with its uninterrupted views of the Arabian Gulf

Click here to learn more

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Caesars Room

Caesars Palace, Bluewaters Dubai

Located on a lavish, man-made island that cost an estimated $5 billion to create, one of the UAE’s most anticipated openings, Caesar’s Palace Bluewaters Dubai, has finally arrived.

Only the second Caesars Palace ever opened worldwide, this gorgeous resort hotel has a near-endless list of attractions, including 178 rooms and 80 luxury apartments, all with unbelievable views of the city skyline and the worlds tallest observation wheel, The Ain Dubai.

Also on the menu are three pools, a 630-square-metre signature spa, a kids club and six cutting-edge restaurants, including the latest offering from super chef Gordon Ramsey. Whilst it will not host a casino, Caesar’s Palace Dubai does boast a 450-metre stretch of private beach, an enormous events area and conference centre, and the return of the city’s hugely popular Cove Beach Club.


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Museum of Illusions

The latest addition to the UAE’s growing list of large-group-friendly attractions, the Museum of Illusions, has now opened in Dubai’s creek-side Al Seef heritage district.

Home to the largest collection of mind-warping visual and sensory trickery ever assembled, the Museum of Illusions features eighty unique, interactive exhibits set across three extraordinary categories - Master Illusions, Grand Illusions and Optical Illusions, in which nothing is ever what it seems.

To find out more we sent the MICE team to explore this unique new experience and report back.

“I’m still thinking about it days later. It’s like a workout for your mind and I still can’t figure out how they did it.”

Louisa Sumagui

“This has got to be one of the most unusual activities in Dubai - and that really is saying something. From the moment you walk in it continuously blows your mind and within a few minutes you just have to accept that the smile on your face is probably there for good.”

Nicole Dittrich

“So very strange and so very entertaining.”

Kimberly Davis 

Click here to learn more

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Mandarin Oriental, Jumeirah Dubai  

The grand opening of the Mandarin Oriental, Jumeirah Beach is fast approaching, with a host of big name celebrities rumoured to be attending the lavish launch party. Set to be the closest beachfront resort to downtown Dubai, this new luxury hotel has 178 spacious rooms, 78 suites, 8 over-the-water bungalows, a spa and a 700 square metre, glass-walled ballroom that opens right onto the sand.

On the F&B side, there will be a Japanese warayaki-style steakhouse, a Mediterranean restaurant at the end of a picturesque pier and the first Middle Eastern eatery by two Michelin star winning chef, José Avillez.

Click here to learn more

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Edition Hotel

The Editon Hotel, Abu Dhabi 

Best described as ‘high octane glamour’, the exclusive Edition Hotel, Abu Dhabi, has now opened its doors in the city’s waterfront Al Bateen district.

The brainchild of legendary boutique hotelier Ian Schrager, The Edition offers 198 elegant guest rooms featuring lovely touches like rich oak floors and marble bathrooms, alongside 57 serviced residences connected to the sail-like main building by a sky bridge. There are also two pools, a spa, a restaurant that’s focused on healthy produce and organic coffee, a Mediterranean-style, terraced eatery overlooking the Abu Dhabi Marina and 900 square metres of state-of-the-art, multi-purpose event space, including a beautiful main ballroom.

 Click here to learn more


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We are very proud and excited to announce that SITE - The Society for Incentive Travel Excellence has awarded Arabian Adventures Meetings, Incentives and Events the prestigious Crystal Award for Excellence in Incentive Travel for the Middle East and Africa 2017.  

This is considered one of the highest honours in the incentive travel industry, the Crystal Award was created to recognise companies that set a whole new standard by providing a truly exceptional experience for their guests – and was presented to us for our work on the Forever Living Global Rally 2017.  As an award of this scale will no doubt raise the profile of the UAE considerably as a safe and exciting destination for Meetings, Incentives and Events, we wanted to give you the time and information to take advantage of the amazing opportunity it represents when presenting it to our clients.

 Click here to watch the case study video