What’s New

Ever-changing, always welcoming

Iconic, man-made islands, the tallest building and some of world’s finest restaurants, hotels and conference facilities, the UAE always has something new up its sleeve.

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A new landmark in the heart of Dubai, opening October 2020

A sophisticated and chic address in the epicentre of luxury, Sofitel Dubai the Obelisk elegantly merges modern French art de vivre and ancient Egyptian heritage with the essence and culture of the UAE. The building is adorned with a gold pyramidion and built in the shape of an obelisk, paying tribute to the Luxor Obelisk currently in Paris.

Guests are welcomed by a nine-metre-wide and four-metre-tall golden falcon, a symbol of the national bird of the United Arab Emirates, and are then immediately transported to the Valley of the Kings and Queens in Luxor, Egypt, thanks to the immense pillars showcasing hieroglyphics and reliefs. Two magnificent stained leaded glass chandeliers inspired by French Tiffany Lamps, in the shape of the Nile lotus flower and handcrafted in Egypt hang gracefully from the ceiling.

Sofitel Dubai the Obelisk features 498 luxury guestrooms and suites, all of which are modern and spacious, dressed in neutral tones and complemented by Art Deco lines and contrasting materials. Tactile textured wallpaper is featured in the hallways and swirl patterned floors in the room are representative of the Arabian Desert. Each room and suite is accentuated by unique works of art, boasts floor-to-ceiling windows offering unparalleled views of Dubai and provides the ultimate slumber thanks to custom-made Sofitel MyBed™.

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Trending Now – Ras Al Khaimah

Our top experiences in Ras al Khaimah:

  • Jabal Jais Mountain which offers the world’s longest zip line along with other activities like hiking and trekking, giving you access to unrivalled views from the top.
  • Suwaidi Pearl Farm was a team favourite! The founder himself provided us a tour and gave us an in-depth overview about the history of pearl diving

The team stayed at the stunning Waldorf Astoria Al Hamra Hotel and visited also Ritz Carlton Al Wadi, two hotels which are perfect for buy-outs.

Want to know more about all Ras Al Khaimah has to offer? Contact our experts at [email protected]



Changing the world, with kindness  

All around the world, the COVID-19 pandemic is inspiring people to be kind. It is what will carry us through this challenging time by helping us with feelings of isolation, holding local communities together, and lifting our spirits. The advice and support from others is so important, to gain new and inspiring perspectives on how to navigate ongoing change at this time. The Arabian Adventures MICE team has rounded up its top tips to help when working from home.

Top Tips 

Follow your regular routine - Wake up at your normal time, get dressed and be mentally prepared for the day ahead.

Create a workspace - find yourself a dedicated and comfortable spot to work that you can associate with your job.

Stretch and move - Exercise serves as a foundational driver of brain performance and mindfulness, towards your physical and mental wellbeing.

Get some fresh air - No matter where you live, opening a window and letting in fresh air is almost always preferable to breathing in stale indoor air.

Stay connected - social interactions even with co-workers can alleviate feelings of isolation and loneliness and your AAMIE team are always on hand to help or assist you with any queries you have. 

Fight distractions - There’s nothing wrong with taking a short break, but don’t let chores distract you from being productive.

Managing your family - Talk to your older kids about the Coronavirus and mix up your hours if your work allows for it.


Our team is looking forward to getting back to .... 

“I want to swim in the sea and my next trip would probably be to Fujairah. I can’t wait to do some water sports, relax on a stunning

beach, enjoy some massages and watch the sunset over a glass of wine” Ines De Castro Viegas, Sales Manager

“My family and friends will be organising a dhow cruise in Musandam, where we are far away from the city where we can

breathe fresh air, relax, sunbathe and watch the dolphins. We can’t wait to jump into the beautiful water, swim with the turtles and

enjoy the fjords which are just spectacular…especially at sunset !”  Nadia Aribi, Sales Manager

Until we meet again ... 

We nurture our partnerships during this pressing time, and it is important to us to continue to work closely with you. Arabian Adventures’ value you as our client, in both the good, and more difficult times. Our focus is on our long-term stability, whilst we weather this storm together. Here in the UAE, we are incredibly proud of the support that our local entities have provided in keeping us safe, in many ways reflecting this pioneering destination we feel lucky to be a part of. As such, and for some inspiration for the future, we wanted to share with you the latest showcase of the incredible city of Dubai from Dubai Tourism, please click here to enjoy the video.

Certificate for Sustainability  

As the UAE’s leading destination management company, Arabian Adventures has always been at the forefront of keeping the Middle East pristine and beautiful and remains the only operator to consistently win the CEMARS (Carbon and Energy Measurement and Reduction Scheme) award. This month, however, we took the next step when we were awarded the Travelife Engaged Certificate for sustainability.

With more than 500 members across 80 countries, including tourism companies, elite cruise lines and incentive houses, Travelife provides a set of high standards to aspire to and has become a global benchmark for responsible experiences and products. Best of all, Arabian Adventures joins its sister company, Dnata, in becoming part of this coveted and globally recognised commitment to sustainable tourism.

Amongst the achievements that led to this award are -

  •  Being one of the few companies trusted to operate in the protected Dubai Desert Conservation Reserve (DDCR), with a portion of each safari fee donated to support its vital conservation work.
  •  Removing all single-use plastic from our desert experiences.
  •  Spearheading garbage segregation and recycling in the reserve.
  •  Our ongoing commitment to keeping this precious zone clean and authentic for future generations.

Arabian Adventures has also created a dedicated green team to co-ordinate and pioneer our efforts, both now and in the future. The next step is to take this achievement even further by securing Travelife’s elite, next level of certification, which Arabian Adventures aims to do before the end of the year.

We’ll keep you posted on our progress right here.




Shaping the world in 2020 

It’s not even open yet, but the Opus building by Omniyat in Dubai has already been listed by CNN Style as, ‘one of the most anticipated buildings set to shape the world in 2020.'

Designed by renowned architect and designer, the late Dame Zaha Hadid, this mixed-use building has already made a splash on the Dubai skyline, despite facing some serious competition.

Resembling a giant glass cube at first glance, this ground-breaking design is actually two separate towers that merge, intertwine and flow together, punctured by an asymmetric, 8- storey hole that curves and bows gracefully around the central void creating a sense of the impossible.

Taking centre stage in the building will be the 5-star ME Hotel by Meliá, set to open this month, with 93 rooms and 96 serviced apartments as well as the next level luxury of the mysterious 200 square metre Suite ME. There will also be 3 restaurants joining a further 15 in the building itself, a rooftop bar and a pool overlooking the Dubai skyline.

The ME Hotel by Meliá also has the distinction of being the only hotel in the world to have both exterior and interiors designed and personally selected by Zaha Hadid.


The Hilton Dubai, Al Habtoor City  

Situated just off the vibrant Sheikh Zayed Road, this bar-raising venue features 1,004 beautifully designed rooms and 142 luxury suites that include exclusive access to its Executive Lounge, complete with an unmissable range of services designed around exceptional comfort and relaxation.

As well as views of the Dubai Canal and the famous city centre skyline, the hotel also offers direct access to no less than 23 restaurants, bars and clubs spread across the Al Habtoor complex, as well as a state of the art gym, yoga studio and three outdoor pools. It’s also directly linked to La Perle by Dragone, the city’s first amphitheatre show, featuring dancers, acrobats and a ship rising through the waves in a purpose-built theatre filled with 2.5 million litres of water. 

When it comes to meetings and special events, the hotel also contains a huge range of spaces – both indoor and outdoor - including 15 banqueting rooms, settings for healthy meeting breaks and the 1,425 square metre Al Joud Ballroom, complete with a separate entrance and pre-function hall, that’s capable of holding events and conferences for up to 1,200 guests.  

For a truly unique event meanwhile, the Al Habtoor Theatre, home to La Perle, can also be privately booked for up to 1,288 guests in truly unforgettable surroundings.



The final countdown ... 

The clock is ticking down to Expo2020 and every day this incredible project is taking shape just outside Dubai. Central to the project is the gorgeous Dubai Exhibition centre and you can see the latest fly through footage of it right here. 

Click here! 


Getting to know Eleanor 

Why do you love events?
I love that you need to be constantly evolving and learning to create amazing experiences for your clients. No two events or clients are the same – there’s always a new challenge, or a new way to blow someone away.

Why do you love Dubai?
Dubai is the city of endless possibilities. You can be skiing in the morning, on a yacht by lunchtime, and in the desert riding a camel by sundown. The city is constantly developing, so you really can never get bored. Also, being a Brit, the year-round sunshine doesn’t hurt…

Why did you want to join the AA MIE team?
Being part of Arabian Adventures means you have so many tools at your fingertips to create the ultimate event for your client. From private desert camps, to a whole fleet of vehicles, and amazing multi-lingual tour guides, we have the ability to make (almost!) anything possible for our guests.

Something interesting about you …. ! 
I have travelled to 37 countries so far, and counting. Clearly I’m in the right industry!

Favourite travel destination?
Italy….or Cape Town...or Italy. It’s too difficult to choose just one!

Favourite thing to do in Dubai?
Any activity that involves my toes in the sand is ideal for me! A day on Kite Beach, followed by dinner at Fish at Le Meridien Mina Seyahi would be a pretty perfect day. 

Getting to know Dounia 

Why do you love events?
I think that I’m addicted to the adrenaline! I have been working within the events industry for the last 6 years and I really love the idea of  preparing and organizing every single detail of the project with the client, dealing with different stakeholders and the satisfaction of delivering a successful and memorable event.

Why do you love Dubai?
It’s a magical city,  where many cultures, religions and communities live together so peacefully. You can live and work in the tallest buildings of the city during the week, and fully disconnect during the week-end by heading to the beach or to the desert.

Why did you want to join the AA MIE team? 
I always wanted to work within the travel industry, and for me to be able to combine both events and travel, AA was for me the best company to work for. During the different interview stages, I heard about the ‘crazy team” and I was excited to be part of it.

Something interesting about you .....! 
I always had a passion for music and I just started DJ-ing few months ago.  

Favourite travel destination? 
I just love NYC, there is always so much happening. 

Favourite thing to do in Dubai? 
Escaping to the desert for a barbecue

RISE Amway Dubai 2019 Annual Leadership Seminar (ALS), one of the largest events was held in Dubai this week, the huge event took place on 13 December at the Dubai World Trade Centre, the first ever held in the Middle East. Amway Asia Pacific (APAC) engaged Arabian Adventures Meetings, Incentives and Events team, who were tasked with managing the ground and transport logistics operations at the landmark event, one of the most anticipated event of the year for the Amway group.

This event saw over 10,000 Amway Business Owners (ABO’s) from more than eleven countries visit Dubai in order to celebrate the companies’ achievements over the last year and receive a much-anticipated taste of this beautiful city. Whilst in Dubai, Amway APAC also hosted other key events, and engaged its ABOs with some of the best experiences the cosmopolitan city has to offer. 

Watch our behind the scenes video 

Case Study Site 2019


It’s with great pride that we can announce that for a record-setting second time in just three years, the Arabian Adventures MICE team has been awarded the prestigious SITE Crystal Award for Excellence in Incentive Travel - the highest honour in the Meetings Incentives and Events sector!

Presented by the Society for Incentive Travel Excellence, this award recognises companies that have set a new standard for the industry and this year’s ceremony in Vancouver saw some of the fiercest competition so far, with travel, events and destination management companies from across the globe competing to take home the coveted trophy.


Read more about our award winning event

The View at the Palm  - Opening Soon 

Already home to some of the best urban viewpoints in the world, Dubai is set to unveil a new contender for best vista with the arrival of the Palm Jumeirah’s, View from the Palm.

Located on the 52nd floor of the Palm Tower, next to the soon-to-open Nakheel Mall, this 240-metre-high viewing deck offers spectacular views of the entire metropolis and the Arabian Gulf, and even getting there comes with a sense of theatre.

Visitors first enter through an interactive museum and gallery that explores the convention shattering creation of the Palm islands, which saw 320 miles of coast reclaimed from the sea, before boarding a super-fast elevator to the main event with a floor-to-ceiling digital sea, sand and sky experience.

The observation deck will be open for both day and night viewings and also features a VIP lounge and a private area for special events.

For more information speak to one of the AA MICE team.

Trending Now - HATTA  

Dubai’s mountainous Hatta region has been trending on social media recently thanks to its astonishing combination of intense natural beauty and outdoor activities.

Located in the beautiful Hajar Mountains, Hatta has long been a popular getaway for Emiratis, and thanks to efforts to preserve its unique scenery and culture, remains essentially untouched - a rugged landscape of date trees, baked-stone villages, hidden oases and cooling spring-water pools, all protected by an ancient fort and picturesque defensive towers.

One of Hatta’s biggest draw cards, however, has to be the range of outdoor activities on offer, including a near-endless list of hiking and mountain biking routes, as well as the nearby lake at Hatta dam – home to some of the best kayaking and paddleboarding in the region - and the perfect spot to cool off and relax.

For more information speak to one of the MICE team.


With Expo 2020, the largest business and innovation event ever staged, fast approaching, our sister company Emirates Airlines have now unveiled the full design for their pavilion.

Bringing together the three themes of the Expo – Mobility, Opportunity and Sustainability, the 3,300 square metre pavilion explores the future of aviation - from cutting edge new materials, to engine technologies that reduce carbon emissions, and futuristic interiors that make previous luxuries available to all, as well as an interactive station that lets visitors design their own aircraft.

Predicted to welcome 56,000 visitors each month, the exterior of the Emirates Pavilion features 26 slanted fins and 800 metres of LED lights, whilst the building itself incorporates the latest green technologies and building techniques, including discreetly integrated solar panels, responsive shading and a beautiful use of natural light that reduces its overall energy consumption.

 For more information speak to one of the MICE team.